February Trends: The Best Pin Ideas and Keywords That Rank!
Are you wondering what to pin this February? This month is packed with great occasions to create fresh and relevant content ideas! I’ve got loads of ideas and trending keywords (in bold) for this month so read on for ideas within many niches for something to share with your audience in February 2023.
Lunar New Year
Ideas for the Lunar New Year include traditional recipes, decorations, and activities and crafts for kids.
Groundhog Day
In the parenting/teacher and DIY niches, groundhog day crafts and activities for kids are trending.
Galentine’s Day
For those pinners looking to celebrate their friends this Galentine’s Day, searches for Galentine party ideas, party activities and favors, decor, and recipes are on the rise.
Super bowl
For gameday this year, pinners are mainly looking for Superbowl party food ideas and decorations for the event.
Valentines Day - February 14th
Valentine’s day is definitely the most searched-for keyword specific to February, so here are ideas for many different niches to share with their audience.
For the food niche, think themed desserts, dinners, and drinks! In addition to romantic dinner recipes, Pinterest is reporting a 3x increase in searches for valentine cake designs, and pinners are looking to put their heart into their cooking this Valentine’s day.
Valentine’s Day photoshoot is trending for the photography niche, so share ideas, themed shoots, and couples’ photos!
For the Lifestyle, share the best dates, decor, or gift ideas with their audience. Valentine’s gift for boyfriend is trending, so those in the DIY niche share the best Valentine’s crafts and DIY gifts or decorations!
In Fashion and Beauty, share the perfect Valentine’s Day date look from outfits, nails, hair, and makeup! Searches for Valentine’s day nails are huge right now!
Mardi gras
Pinners are planning for Mardi Gras with the end of January, with searches for Mardi Gras outfits, nails, party decor, and recipes all growing!
Black History Month
In honor of Black History Month, black history month activities for kids, and black history month bulletin board are trending in the parenting/teacher and crafting niche.
Prom
Although prom season begins only in a few months, there’s been a major increase in prom-related searches, so those in the fashion and beauty, event planning, and photography niches have a large window to promote content, products, or services! For keywords, searches for Prom dresses are currently reaching an all-time high from the past year, and Pinterest is reporting a 5X increase in searches for prom themes.
Don't forget that on Pinterest, pins can gain traction weeks, months, or even years later! The longevity of the content you share means that the content you share with your audience can have a chance to rank seasonally every year. So continue to provide that evergreen value to your audience, and you’ll continue to reap the rewards!
